In marketing, each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.
A)market segment
B)demographic cluster
C)organizational buyer
D)ultimate consumer
E)qualified prospect

Question

Quizplus · Accepted Answer

A market segment refers to a group of individuals or organizations that share similar characteristics, such as demographics, behavior, or preferences. These similarities allow marketers to target their efforts towards specific groups that are more likely to be interested in their products or services. Therefore, a market segment consists of people who are relatively similar to each other in terms of their consumption behavior.

In Marketing, Each __________ Consists of People Who Are Relatively