Market segmentation involves aggregating prospective buyers into groups that (1) will respond similarly to a marketing action and (2)
A)respond similarly to marketing messages.
B)have common needs.
C)have similar shopping styles.
D)will become loyal customers.
E)will become repeat customers

Question

Market segmentation involves aggregating prospective buyers into groups that (1) will respond similarly to a marketing action and (2) 
A)respond similarly to marketing messages.
B)have common needs.
C)have similar shopping styles.
D)will become loyal customers.
E)will become repeat customers

Quizplus · Accepted Answer

The Answer is B

Market Segmentation Involves Aggregating Prospective Buyers into Groups That (1)