Best Foods Company is considering expanding beyond the regional market segments now served by its Hellmann's mayonnaise.One criterion management wants to use to evaluate potential new geographic market segments is whether new equipment must be bought to serve each new segment.This is an example of which criterion used to select target market segments?
A)Best Food's competitive position in the segment
B)Best Food's created product groupings
C)expected growth of the market segment
D)size of the market segment
E)compatibility with Best Food's objectives and resources

Question

Quizplus · Accepted Answer

The criterion used to evaluate potential new geographic market segments based on whether new equipment must be bought to serve each new segment is compatibility with Best Food's objectives and resources. This criterion considers whether expanding into a new market segment aligns with the company's goals and available resources.

Best Foods Company Is Considering Expanding Beyond the Regional Market