Product positioning refers to
A)an older now outdated concept assigning products value by association with social class.
B)the place a product offering occupies in consumers' minds on important attributes.
C)the competitive advantage of one product over another, based upon its preferred placement in retail stores.
D)the decision made by marketers regarding which two firms they consider to be their most dangerous competitors and on which criteria they can compete most effectively.
E)using sensitivity analysis to place products on a grid to identify potential untapped markets.

Question

Quizplus · Accepted Answer

Product positioning refers to the place a product offering occupies in consumers' minds on important attributes. It is the perception of the target market regarding a product's benefits and features in comparison to its competitors. It is an essential aspect of marketing strategy, and it helps in setting a product apart from its rivals and creating a unique value proposition that resonates with customers.

Product Positioning Refers to