FIGURE 9-5
-In the Apple market-product grid shown above in Figure 9-5, for its PCs, the "Medium/Large Business" segment seems willing to purchase each item in Apple's product line.This allows Apple to enjoy __________.
A)segmentation synergies
B)marketing synergies
C)product synergies
D)80/20 rule
E)usage rates

Question

FIGURE 9-5 
-In the Apple market-product grid shown above in Figure 9-5, for its PCs, the "Medium/Large Business" segment seems willing to purchase each item in Apple's product line.This allows Apple to enjoy __________.
A)segmentation synergies 
B)marketing synergies 
C)product synergies 
D)80/20 rule 
E)usage rates

Quizplus · Accepted Answer

Marketing synergies occur when a company can market its products to multiple segments with similar needs, reducing marketing costs and increasing efficiency.

FIGURE 9-5 -In the Apple Market-Product Grid Shown Above in Figure 9-5