In developing a marketing strategy for the recently released Nike Air Jordan XVII with a price tag of $200, Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of
A)selecting target market segments to reach.
B)forming products to be sold into groups.
C)developing a market-product grid and estimating size of markets.
D)taking marketing actions to reach target markets.
E)forming prospective buyers into segments.

Question

Quizplus · Accepted Answer

This example showcases the process of selecting target market segments to reach. Nike has identified the target market as affluent teens instead of high school basketball teams, which allows them to focus their marketing efforts and resources on this specific segment.

In Developing a Marketing Strategy for the Recently Released Nike