Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as
A)product adaptation.
B)perceptual mapping.
C)product positioning.
D)product repositioning.
E)product differentiation.

Question

Quizplus · Accepted Answer

The process of changing the place an offering occupies in consumers' minds relative to competitive products is known as product repositioning. This involves altering consumers' perceptions of a product in terms of its benefits, features or value proposition, with the aim of expanding its target market or gaining a competitive advantage over rival offerings. Product repositioning can be achieved through various marketing strategies such as advertising, packaging, pricing, distribution, and product design.

Changing the Place an Offering Occupies in Consumers' Minds Relative