A graph displaying consumers' perceptions of product attributes in two dimensions is referred to as a
A)payoff table.
B)growth matrix.
C)market-product grid.
D)perceptual map.
E)consumer preference matrix.

Question

Quizplus · Accepted Answer

A graph displaying consumers' perceptions of product attributes in two dimensions is commonly known as a perceptual map. This type of map allows marketers to understand how consumers perceive different brands and products in relation to each other based on key attributes. A perceptual map can be used to identify gaps in the market, opportunities for product differentiation, and areas where a company can focus its marketing efforts to better meet the needs of its target customers.

A Graph Displaying Consumers' Perceptions of Product Attributes in Two