Differentiation positioning requires a product to
A)compete directly with competitors but emphasize unique product attributes.
B)compete with competitors on similar product attributes in the same market.
C)compete with competitors on similar product attributes but in a different market.
D)seek a less competitive, smaller market niche.
E)compete against other products of the same company.

Question

Quizplus · Accepted Answer

Differentiation positioning is about creating a unique selling proposition that sets the product apart from competitors. Seeking a less competitive, smaller market niche allows the product to be differentiated from competitors and stand out in a smaller, more specialized market.

Differentiation Positioning Requires a Product to