Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands
A)against high producing market segments.
B)against low producing market segments.
C)in the minds of consumers.
D)within distribution channels.
E)against the revenues generated by other products or brands within the company.

Question

Quizplus · Accepted Answer

Perceptual maps are used to represent the positioning of products or brands in the minds of consumers. They help to understand how consumers perceive different products or brands and how they are differentiated from one another. Perceptual maps can be used to identify gaps in the market and opportunities for new product development.

Marketers Use Perceptual Maps as a Means to Display or Graph