Head-to-head positioning requires a product to
A)compete with competitors using unique attributes.
B)compete with competitors on similar product attributes in the same market.
C)compete with competitors on similar product attributes but in a different market.
D)seek out its own market niche.
E)compete against other products of the same company.

Question

Quizplus · Accepted Answer

Head-to-head positioning is when a product competes with competitors on similar product attributes in the same market. This means that the product is not trying to create a unique market niche or compete against other products of the same company, but rather directly compete with other products in the same market by highlighting its own similar attributes.

Head-To-Head Positioning Requires a Product to