A means of displaying or graphing in two dimensions, the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as __________.
A)cross-tabulation
B)perceptual map
C)market-product grid
D)growth-share matrix
E)product differentiation table

Question

Quizplus · Accepted Answer

Perceptual map is a graphical representation of how consumers perceive various products or brands in terms of their attributes. It helps the manager to understand the strengths and weaknesses of their own product or brand as well as that of their competitors. The other options like cross-tabulation, market-product grid, growth-share matrix, and product differentiation table are not relevant to the concept of perceptual maps.

A Means of Displaying or Graphing in Two Dimensions, the Location