To avoid cannibalization within company product lines, firms often use
A)head-to-head positioning.
B)lateral positioning.
C)differentiation positioning.
D)market repositioning.
E)cognitive positioning.

Question

Quizplus · Accepted Answer

Differentiation positioning allows firms to create distinct identities for each product line, thus avoiding cannibalization. This is done by emphasizing unique features or benefits of each product line to appeal to different segments of the market. Head-to-head positioning involves direct competition between products in the same category, while lateral positioning involves creating new categories that are distinct from existing products. Market repositioning involves changing the positioning of a product within the market, and cognitive positioning involves shaping customers' perceptions of the brand or product.

To Avoid Cannibalization Within Company Product Lines, Firms Often Use