Which of the following data are collected from consumers to develop a perceptual map for a particular product?
A)a listing of all prospective brands and products
B)ratings of an "ideal" product's or brand's attributes
C)managerial judgments about how consumers perceive products
D)rank order of the ratings of a existing brand's preference relative to its competitors
E)detailed explanations of why consumers make the choices they do

Question

Quizplus · Accepted Answer

Ratings of an "ideal" product's or brand's attributes are collected from consumers to develop a perceptual map for a particular product.

Which of the Following Data Are Collected from Consumers to Develop