The axes on a perceptual map are
A)two product attributes each listed in terms of their opposites.
B)market share and actual revenues.
C)quality and product costs.
D)firm segment and closest competitor's segment.
E)customer perceptions and company product positioning.

Question

Quizplus · Accepted Answer

Perceptual maps typically use two product attributes, each represented by an axis, to show how consumers perceive competing products or brands in relation to each other. These attributes are often presented in terms of their opposites, such as high quality vs. low quality or expensive vs. inexpensive.

The Axes on a Perceptual Map Are