An approach to positioning a new product in the market is __________ positioning, which involves competing directly with competitors on similar product attributes in the same target market.
A)perceptual
B)psychological
C)differentiation
D)head-to-head
E)confrontational

Question

Quizplus · Accepted Answer

Head-to-head positioning involves directly competing with competitors on similar product attributes in the same target market, which is the approach mentioned in the question. The other choices (perceptual, psychological, differentiation, confrontational) do not fit the description provided in the question.

An Approach to Positioning a New Product in the Market