In the sneaker market, Reebok and Nike practice __________ positioning since both manufacturers compete in the same target market with similar product attributes.
A)parallel market
B)distinction
C)differentiation
D)head-to-head
E)confrontational

Question

Quizplus · Accepted Answer

Head-to-head positioning is when two or more companies offer similar products in the same market and compete directly with each other. This is the case with Reebok and Nike in the sneaker market, as both companies target the same consumers and have similar product offerings.

In the Sneaker Market, Reebok and Nike Practice __________ Positioning