Heelys sneakers come with an imbedded, detachable wheel in the shoe's heel.In the sneaker business, Heelys is practicing __________ positioning.
A)head-to-head
B)parallel market
C)distinction
D)repositioning
E)differentiation

Question

Quizplus · Accepted Answer

Heelys is practicing differentiation positioning by offering a unique product feature that sets them apart from traditional sneakers.

Heelys Sneakers Come with an Imbedded, Detachable Wheel in the Shoe's