A choice to take advantage of marketing synergies can often come at the expense of production ones because a single customer segment will likely require a variety of products, each of which will have to be designed and manufactured.The company saves money on __________ but spends more on __________.
A)competition; marketing
B)production; marketing
C)marketing research; marketing
D)marketing; production
E)marketing; competition

Question

Quizplus · Accepted Answer

The company saves money on marketing by targeting a single customer segment but spends more on production because it needs to design and manufacture a variety of products for that segment.

A Choice to Take Advantage of Marketing Synergies Can Often