Concept tests of plots using surveys, testing of marketing campaigns, sneak previews, and tracking studies are all examples of market research techniques.Collectively, they are used in the movie industry to

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These market research techniques are used to reduce uncertainty and improve marketing decisions for movies, such as estimating potential market share, identifying target audiences, and evaluating the effectiveness of marketing campaigns. These techniques do not necessarily have a direct impact on industry awards or identifying story lines for future movies. While creating an advance market for DVD releases may be a potential benefit, it is not the primary purpose of these research techniques.

Concept Tests of Plots Using Surveys, Testing of Marketing Campaigns