Movie studios use tracking studies in which prospective moviegoers are asked questions about an upcoming film's release to help them forecast sales.This is an example of

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The use of tracking studies to gather information on prospective moviegoers is an example of marketing research, which involves the gathering and analysis of information related to a particular market or consumer group. The information gathered through tracking studies can be used by movie studios to make informed decisions about the release and marketing of upcoming films, with the aim of maximizing sales and profits.

Movie Studios Use Tracking Studies in Which Prospective Moviegoers Are