The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as __________.

Question

Quizplus · Accepted Answer

The process described in the question is that of marketing research. It involves identifying a problem or opportunity, gathering and analyzing data, and making recommendations based on the findings. Enquiry, empirics, and data mining may be components of marketing research, but they do not fully capture the scope of the process. Marketing tactics refer to specific actions taken by a company to promote its products or services, which is a separate process from marketing research.

The Process of Defining a Marketing Problem and Opportunity, Systematically