Members of the Book Promoters Association of Canada recently questioned what could be done to rejuvenate the Canadian book publishing industry.Some members claimed the problem was Canadian retailers had been replaced by Wal-Marts.Others said the problem was with stodgy promotions.Still others said the problem was caused by too little money being budgeted to fund marketing programs.The best way to identify the true problem would be to use __________.

Question

Quizplus · Accepted Answer

Marketing research is the process through which the problem can be identified, and the best solution can be suggested. It involves collecting and analyzing data related to consumer behavior and preferences, market trends, competition, and other relevant factors that affect the industry. By using marketing research, the Book Promoters Association of Canada can gain insights into the true cause of the problem and make informed decisions on how to rejuvenate the Canadian book publishing industry.

Members of the Book Promoters Association of Canada Recently Questioned