In marketing, a conscious choice made from among two or more alternatives is referred to as

Question

Quizplus · Accepted Answer

A conscious choice made from among two or more alternatives is referred to as a decision. In marketing, decision-making plays a critical role in identifying target customers and developing marketing strategies that appeal to them. A clear understanding of consumer decision-making processes can help marketers in designing marketing campaigns that persuade consumers to buy their products. Thus, knowing how to make effective decisions is a key skill for marketing professionals.

In Marketing, a Conscious Choice Made from Among Two or More