What type of marketing uses high-tech brain scanning instruments to record the brain's responses to various marketing stimuli (package designs, brand logos, fragrances, TV ads, and so on) via the five senses (sight, sound, smell, touch, and taste).

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Neuromarketing uses high-tech brain scanning instruments to record the brain's responses to various marketing stimuli via the five senses. The goal is to understand subconscious reactions to marketing efforts and optimize them for greater effectiveness. Subliminal marketing uses hidden messages to influence behavior, permission marketing is based on getting customers' consent to receive marketing messages, and tenet marketing and optimization marketing are not commonly used marketing terms.

What Type of Marketing Uses High-Tech Brain Scanning Instruments to Record