When Marine Midland Bank sent market researchers with surveys door-to-door in the neighborhoods of their branch banks to ask people with savings accounts why they did not also have checking accounts and credit cards with Marine Midland, they were gathering __________ data.

Question

Quizplus · Accepted Answer

The type of data Marine Midland Bank is gathering is questionnaire data. This is because they are asking people to fill out surveys, which is a type of questionnaire. Intercept data involves collecting information from individuals in a public place, while observational data involves observing people in their natural environment. Secondary data involves using preexisting data sources, while nonprobability data involves using methods that do not involve random sampling.

When Marine Midland Bank Sent Market Researchers with Surveys Door-To-Door