The practice of identifying "emerging shifts in social behavior," which are driven by changes in pop culture that can lead to new products is called __________ hunting.

Question

Quizplus · Accepted Answer

Trend hunting involves identifying emerging shifts in social behavior that can lead to new product concepts and strategies. A trend is a general direction in which something is developing or changing. Fads, crazes, inclinations, and tendencies may be part of a trend, but trend hunting focuses on broader and more lasting changes in society.

The Practice of Identifying "Emerging Shifts in Social Behavior," Which