A marketing research approach that uses a discussion leader to interview 6 to 10 past, present, or prospective customers is referred to as

Question

Quizplus · Accepted Answer

The marketing research approach described in the question is a focus group, which involves a discussion leader conducting a group interview with a small number of participants who are past, present, or prospective customers. Choices A, B, and D refer to different types of individual or small group interviews, while choice E refers to a different type of research altogether (data mining involves analyzing large amounts of data to identify patterns or trends). Therefore, the best choice is C, focus group.

A Marketing Research Approach That Uses a Discussion Leader to Interview