The Minnesota Twins, a professional baseball team, wanted to develop creative ways to boost sagging attendance at their ball games.The Twins hired a moderator who, after every home game during the month of July, led informal discussions with groups of 6 to 10 fans to find out what they did and did not like about the baseball team.The discussions were tape recorded and videotaped so that researchers could review the data at a later date and in more detail.What are such informal research discussions called?

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These informal research discussions are known as focus groups. A moderator leads a group of people in open discussions to gather qualitative data about their opinions and experiences. This method is useful for gathering insights into customer preferences, attitudes, and behaviors. In this case, the Twins used focus groups to gather information about their fans' experiences at their games to help them improve attendance.

The Minnesota Twins, a Professional Baseball Team, Wanted to Develop