Sales forecast refers to
A) the total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts.
B) the total sales generated by a product during a specified time period that resulted from specified environmental conditions and its own marketing efforts.
C) the total expected sales from a product, not taking into consideration any possible environmental forces.
D) profit goals established from industry forecasts and past performance records of individual sales representatives.
E) profit goals established by calculating the past performance of the sales force and comparing that information to the firm's relative market share.
Correct Answer:
Verified
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