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To Assist Clients Such as Tony's in Translating Market and Sales

Question 223

Multiple Choice

To assist clients such as Tony's in translating market and sales information into marketing actions, David Ford, the president of Ford Consulting Group (FCG) commonly prepares business analysis by using


A) a digital dashboard.
B) linear trend extrapolation.
C) reverse logistics.
D) lost-horse forecasting.
E) direct sales forecast.

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