Which of the following statements regarding global brands is most accurate?
A)A global brand is marketed under the same name in multiple countries.
B)A global brand has dispersed marketing centers, each responsible for a specific region.
C)A global brand alters product formulation or service for each geographical region.
D)A global brand delivers the multiple benefits based on the GDP of each country.
E)A global brand is a collaborative effort amongst several different national firms.

Question

Quizplus · Accepted Answer

A global brand is one that is marketed under the same name and consistent marketing and branding in multiple countries. This allows the brand to have a consistent image and message across different markets, which can help to build brand recognition and loyalty. While there may be some minor differences in product formulation or service based on local preferences, the overall brand remains consistent across regions. Dispersed marketing centers, altering product formulation based on GDP, and collaborative efforts among national firms are not necessarily defining characteristics of a global brand.

Which of the Following Statements Regarding Global Brands Is Most