Global marketing strategy refers to
A)the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redefine their target markets instead.
B)the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources towards customer education.
C)the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
D)the strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through the host nation's established infrastructure.
E)the strategy currently used by most U.S.domestic firms that when entering a new international market to select products that require the least amount of product adaptation or consumer education.

Question

Quizplus · Accepted Answer

Global marketing strategy refers to the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. This approach helps companies to achieve consistency in their brand message and marketing efforts worldwide while also catering to the unique tastes and preferences of local consumers. Options A, B, D, and E do not accurately describe the concept of a global marketing strategy.

Global Marketing Strategy Refers to