The strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ are referred to as a(n)
A)global marketing strategy.
B)integrated marketing strategy.
C)transnational marketing strategy.
D)pancentric marketing strategy.
E)international marketing strategy.

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The Answer of The strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ are referred to as a(n)
A)global marketing strategy.
B)integrated marketing strategy.
C)transnational marketing strategy.
D)pancentric marketing strategy.
E)international marketing strategy.

The Strategy of Transnational Firms That Employ the Practice of Standardizing