A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)
A)global brand.
B)international brand.
C)multinational brand.
D)transnational brand.
E)multinational product category.

Question

Quizplus · Accepted Answer

A global brand is marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. This type of brand maintains consistency in its message and image across different markets, and often has a standardized product or service offering.

A Brand Marketed Under the Same Name in Multiple Countries