Which of the following statements about global brands is most accurate?
A)A global brand is marketed under different names but uses identical ads for all markets.
B)A global brand has centrally coordinated marketing programs.
C)A global brand alters product formulation or service for each geographical region.
D)A global brand delivers multiple benefits based on the GDP of each country.
E)A global brand is a collaborative effort amongst several different national firms.

Question

Quizplus · Accepted Answer

A global brand has a centrally coordinated marketing program that ensures consistency in branding and messaging across different markets. This helps to create a recognizable and distinctive brand image that can be leveraged across different regions. While there may be some adaptations to local preferences or regulations, the core elements of the brand are typically consistent across different markets. The other options do not accurately describe the characteristics of a global brand.

Which of the Following Statements About Global Brands Is Most