The study of similarities and differences among consumers in two or more nations or societies is referred to as __________.
A)market synthesis
B)cross-cultural analysis
C)international sociographics
D)transnational anthropology
E)multicultural psychographics

Question

Quizplus · Accepted Answer

Cross-cultural analysis involves studying the similarities and differences among consumers in different nations or societies. Market synthesis is not a commonly used term, while international sociographics and multicultural psychographics do not specifically refer to studying consumer behavior. Transnational anthropology is a related field, but is not specifically focused on studying consumer behavior.

The Study of Similarities and Differences Among Consumers in Two