Customer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as
A)global consumers.
B)nondomestic consumers.
C)international consumers.
D)multinational consumers.
E)transnational consumers.

Question

Quizplus · Accepted Answer

Global consumers are customer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services. The other choices do not accurately describe this definition.

Customer Groups Living in Many Countries or Regions of the World