Cross-cultural analysis refers to
A)a study that determined that consumers use basically the same criteria when purchasing gifts for their families regardless of their country or culture.
B)a study that determined that consumers use basically the same criteria when purchasing raw materials for industrial use.
C)the study of similarities and differences among consumers in two or more nations or societies.
D)the study of buying behaviors within a given nation to identify similarities and differences.
E)the study of buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.

Question

Quizplus · Accepted Answer

Cross-cultural analysis is the study of similarities and differences among consumers in two or more nations or societies, which suggests that consumer behavior is influenced by cultural factors.

Cross-Cultural Analysis Refers to