FIGURE 7-8
-According to Figure 7-8 above, cell "A" refers to which type of product and promotion strategy?
A)product extension strategy
B)communication adaptation strategy
C)product adaptation strategy
D)dual adaptation strategy
E)product invention strategy

Question

FIGURE 7-8 
-According to Figure 7-8 above, cell "A" refers to which type of product and promotion strategy?
A)product extension strategy 
B)communication adaptation strategy 
C)product adaptation strategy 
D)dual adaptation strategy 
E)product invention strategy

Quizplus · Accepted Answer

The product extension strategy involves selling the same product with the same promotional strategy in different markets, which is typically represented by cell "A" in such matrices.

FIGURE 7-8 -According to Figure 7-8 Above, Cell "A" Refers to Which