The product strategy of selling virtually the same product in other countries is referred to as
A)product extension.
B)global distribution.
C)limited adaptation.
D)product assimilation.
E)product integration.

Question

Quizplus · Accepted Answer

Product extension refers to the strategy of selling virtually the same product in different countries, without making significant adaptations to the product to suit local tastes or preferences. This approach is often used for products that have a universal appeal, and where cost savings can be achieved through economies of scale in production and distribution.

The Product Strategy of Selling Virtually the Same Product in Other