Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of product strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

Question

Quizplus · Accepted Answer

Product adaptation refers to making changes to a product to better suit the unique needs and preferences of a particular market. This could include adapting the product to fit a specific climate or making changes to appeal to local taste preferences. Product extension involves introducing a new product to an existing product line, product customization involves tailoring a product to meet the specific needs of individual customers, product invention involves creating a completely new product, and product integration involves combining different products or services together into a single offering.

Changing a Product in Some Way to Make It More