If General Motors (GM) purchases Borg-Warner transmissions, and Borg-Warner buys trucks and cars from GM, they would be demonstrating which type of buyer-seller interaction?
A)exclusive dealing
B)relationship marketing
C)reciprocity
D)tying arrangements
E)noncompetitive bidding

Question

Quizplus · Accepted Answer

The scenario describes a reciprocal buying relationship where both GM and Borg-Warner purchase goods or services from each other. This is a common practice in business-to-business transactions to maintain a mutually beneficial relationship.

If General Motors (GM) Purchases Borg-Warner Transmissions, and Borg-Warner Buys