Starbucks purchases from coffee growers located in more than 20 countries.Starbucks pays the coffee farmers a fair price for the beans; the coffee is grown in an ecologically sound manner; and Starbucks invests in the farming communities where the coffees are produced.This is an example of
A) green marketing.
B) assurance marketing.
C) international procurement.
D) community involvement.
E) sustainable procurement.
Correct Answer:
Verified
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