Large multi-store chain resellers such as Sears, Safeway, or Target use a highly formalized buying center that is referred to as a(n)
A)ad hoc committee.
B)buying committee.
C)central control unit.
D)purchasing agency.
E)purchasing control system.

Question

Quizplus · Accepted Answer

Large multi-store chain resellers such as Sears, Safeway, or Target typically use a formalized buying center that involves a buying committee. This committee is responsible for making purchasing decisions on behalf of the organization and typically includes representatives from different departments, such as marketing, finance, and operations. The buying committee is the most appropriate term to describe this formalized structure, making choice B the correct answer.

Large Multi-Store Chain Resellers Such as Sears, Safeway, or Target