The group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision are referred to as the
A)gatekeepers.
B)buying center.
C)purchasing agency.
D)procurement committee.
E)industrial purchasing cohort.

Question

Quizplus · Accepted Answer

The buying center refers to a group of individuals within a business or organization who are responsible for making purchase decisions. They share common goals, risks, and knowledge that are important in making purchasing decisions. This group may include influencers, decision-makers, users, gatekeepers, and buyers. Therefore, option B is the correct choice. Options A, C, D, and E are incorrect as they do not accurately describe the group in question.

The Group of People Within an Organization Who Participate in the Buying