Organizational buying behavior is similar to consumer behavior in some ways and different in others.One commonality is
A)both use five different stages in the buying process.
B)both use formal evaluation criteria when choosing among alternative brands.
C)both are affected by derived demand.
D)both have unlimited options for suppliers.
E)both rely on gatekeepers to supply product information.

Question

Quizplus · Accepted Answer

Both organizational buying behavior and consumer behavior typically involve a five-stage buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Organizational Buying Behavior Is Similar to Consumer Behavior in Some