The decision was made by General Electric to purchase electric motors for its clothes dryers rather than manufacture them.They evaluate suppliers using a formal vendor rating system and notify a supplier if the parts do not meet their quality standard.If the problem is not corrected they drop the firm as a future supplier.What stage in the buying decision process is this decision made in?
A)postpurchase behavior
B)purchase decision
C)alternative evaluation
D)information search
E)sensitivity analysis

Question

Quizplus · Accepted Answer

The decision to notify a supplier if parts do not meet quality standards and potentially drop them as a future supplier is part of the postpurchase behavior stage, where the buyer evaluates the performance of the purchase.

The Decision Was Made by General Electric to Purchase Electric