Organizational buying behavior refers to
A)the assessment of consumer needs and the decision-making process organizations use to create the correct balance of product, price, promotion, and place.
B)the decision-making process organizations use to establish the need for products and services and to identify, evaluate, and choose among alternative brands and suppliers.
C)the determination of what to purchase and the quantity to purchase based upon derived demand.
D)the determination of what to purchase and the quantity to purchase based upon different environmental forces.
E)the process organizations use to purchase the raw materials and tools used in the manufacturing of products that will ultimately be used by other organizations in the manufacturing of their products.

Question

Quizplus · Accepted Answer

Organizational buying behavior refers to the decision-making process organizations use to establish the need for products and services and to identify, evaluate, and choose among alternative brands and suppliers. This process is different from consumer buying behavior because it involves multiple decision-makers, longer sales cycles, and more formalized procedures. Organizational buying behavior takes into account factors such as organizational goals, budgets, supplier relationships, and the overall value of the offering.

Organizational Buying Behavior Refers to