Several people often participate in the organizational buying process.Called __________, these people share common goals, risks, and knowledge important to a purchase decision.
A)a buying center
B)a buying cohort
C)a purchasing committee
D)a feasibility study group
E)corporate obstructionists

Question

Quizplus · Accepted Answer

The term that best fits the description is "buying center." A buying center is a group of individuals who work together to make a purchase decision. These individuals may come from different departments within the organization, but they share common goals, risks, and knowledge important to the decision-making process. The other options are either incorrect (i.e. buying cohort, purchasing committee) or inappropriate (i.e. feasibility study group, corporate obstructionists).

Several People Often Participate in the Organizational Buying Process